AMA Complete Guide To Marketing Research For Small Business - Hardcover

"This book is a 'must-have' for any company interested in knowing more about its market. It contains very practical and proven strategies for powerful results." - Fred Gerdes, Director, Business Services and Events Greater Seattle Chamber of Commerce. "This easy-to-read book answers a lot of questions and will make future research projects for us much less expensive and much more effective." - Carol Matheson, Marketing Manager, Pacific Northwest Ballet. "In today's marketplace, research is a tactical necessity, and this book is a wellwritten 'how to' on the subject. I would have saved myself time, money, and frustration had I read it before attempting the research projects I've done in the past two years. Even the most experienced marketing professional will learn something new from the "AMA Complete Guide to Marketing Research for Small Business". - Jonna Lee Hough, National Director of Customer Service AEI Music Network, Incorporation. "A much-needed book. It is equivalent to a top-quality marketing research course or textbook, but it is presented in a user-friendly, easy-to-follow format for business owners and managers. Examples and guidelines are excellent." - Sharon Galbraith, PhD Assistant Professor of Marketing Seattle University. "One of the most important messages in this book is that any business, regardless of size, can easily gather the information necessary to make informed business decisions. Businesses that follow the step-by-step approach presented here will learn about their business environment with a relatively low dollar investment. Research does not have to be complicated. "The AMA Complete Guide to Marketing Research for Small Business" proves it. - Harriet Gallu Manager, Research Services Kelly Services, Incorporation.

Holly Edmunds is president of Edmunds Research Services in Tempe, Arizona.