Business Letters Ready to Go! (Great Jobs Series) - Softcover

Inhaltsangabe

The written word is as powerful as ever . . . if you know how to use it. Every letter--every piece of written business correspondence--is loaded with tremendous potenial. A well-crafted letter or memo will build your business; a poorly written one can damage it. Correspondence can convince a potential customer to buy a product, develop a long-term relationship with an existing customer, motivate an underachieving employee, or collect payment from a slow-paying account. It can do all this--and a lot more--to help your business run more effectively and efficiently. In today's fast-paced environment, finding the time to choose the right word or phrase to best express yourself is next to impossible. That's why Business Letters Ready to Go! was written--to make your correspondence faster, easier, more effective, and more productive. This comprehensive business-building tool gives you 150 easy-to-use examples of business letters that work, communicating your message powerfully and persuasively. Included are:

• Sales letters that generate leads, respond to prospects' motivations and needs, handle objections positively, build relationships, and close sales
• Customer service letters that handle problems courteously and empathetically, tailor your response to your customers' specific needs, keep your customers informed, and help reinforce business relationships
• Personnel and human resource letters that support and build teamwork by explaining company policy in positive, easily understandable terms
• Credit and collection letters that get payment without damaging relationships

In addition to sample letters, you'll learn six steps to more effective writing--expert guidance to help you personalize your letters. Anne Bayse is a writer, editor, and communications consultant based in Chicago.

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