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Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
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Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
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- VerlagMcGraw-Hill Contemporary
- Erscheinungsdatum1994
- ISBN 10 0844235458
- ISBN 13 9780844235455
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten357
- Kontakt zum HerstellerNicht verfügbar
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Introduction to Advertising Media
Anbieter: Bookbot, Prague, Tschechien
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Fine. Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals. Artikel-Nr. 09207a65-22ba-466a-b0bd-ca9800c3ec32
Anzahl: 1 verfügbar
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Introduction to Advertising Media: Research, Planning, and Buying
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.4. Artikel-Nr. G0844235458I4N00
Anzahl: 1 verfügbar
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Introduction to Advertising Media: Research, Planning and Buying
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. Introduction to Advertising Media: Research, Planning and Buying This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780844235455
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