Creating and Delivering Winning Advertising and Marketing Presentations - Softcover

Inhaltsangabe

"The strength of this book is its sensitivity to the real problems involved in making a good presentation--listening, analyzing clients' expressed needs, understanding the audience--as well as the mechanics of presenting. The authors' style is admirable--like a peer whispering in your ear." -- William Foley President William F. Foley & Associates "This is clearly one of the most important books ever written about our business. It is an absolute primer on how to make a winning new business presentation. Agency executives who don't buy the book and follow its principles ought to have their heads examined." -- Sean R. Driscoll Group Sr. Vice President Warwick Advertising, Inc. "The reason that this is an important book is that it deals with the real world. Creating & Delivering Winning Advertising & Marketing Presentations will take you by the hand and tell you how to do it. From the protocol to the sidebar stories, the authors have captured the true spirit of successful presentations." -- Tony Wainwright President/CEO The Bloom Companies, Inc. About the Authors Sandra Moriarty teaches in the Integrated Marketing Communications graduate program at the University of Colorado, Boulder. Previously she taught in the department of advertising at Michigan State University and at the University of Kansas. Moriarty has also owned her own advertising and public relations agency, worked as a chief copywriter and public relations consultant and served as director of a university publications program. She has authored six other books on marketing-related topics. Tom Duncan is Director of the Integrated Marketing Communications graduate program at the University of Colorado, Boulder. Previously he taught advertising and marketing at Ball State University. During 15 years of working for companies such as Leo Burnett and Beatrice Foods, Tom has prepared and given advertising presentations throughout the United States and in England, China, and Japan. He has conducted seminars on advertising and marketing communications in Europe and the Far East.

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