Verwandte Artikel zu Essentials of Advertising Strategy
Inhaltsangabe
Book by Schultz Don E Tannenbaum Stanley L Allison Anne
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Praise From Industry Leaders "The authors tell the secrets of how crafted advertising strategies can deliver both creative and sales. My next advertising will pay attention to their admonitions. -- Roy T. Bergold, Jr. Vice President, Creative McDonald's Corporation "Marcom people have simply got to shift from a tactical focus to a strategic focus if they ever hope to move the function from the expendable cost side of the ledger to the higher-value investment side. Essentials of Advertising Strategy explains how." -- Robert F. Lauterborn James L. Knight Professor of Advertising School of Journalism and Mass Communication University of North Carolina at Chapel Hill "Essentials of Advertising Strategy succinctly positions advertising in a contemporary matrix of marketing, promotion, and consumer behavior. It is an excellent reference for the seasoned professional as well as a superb supplement for students studying advertising and marketing. -- J. Thomas Russell Dean College of Journalism and Mass Communication University of Georgia "The authors have delivered a contemporary attitude and deep understanding of what advertising is all about these days . . . getting results. Additionally, their probing look at the other marketing communication tools, such as promotion, planning, etc., is refreshing! -- Joseph P. Flanagan President IMPACT "This latest edition works from the cornerstones that have guided so many of today's most successful marketing professionals. The view has been 'refreshed' with the latest thinking and experiences and is an important tool for all of us--experienced or new. " -- Adrian J. R. Smith Managing Partner Worldwide Marketing Arthur Andersen LLP
Reseña del editor
Get the strategic insights and tools you need to make your next advertising or marketing communications program more productive and profitable. Eight concise chapters, updated to include the newest approaches, show you how to:
-- Understand your customer better
-- Integrate promotion and communications strategies into an effective marketing plan
-- Develop on-target creative approaches and executions
-- Evaluate strategies and programs for the entire range of media
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
- VerlagMcGraw-Hill Education
- Erscheinungsdatum1996
- ISBN 10 084423527X
- ISBN 13 9780844235271
- EinbandTapa dura
- Auflage3
- Anzahl der Seiten144
Weitere beliebte Ausgaben desselben Titels
Beste Suchergebnisse beim ZVAB
Beispielbild für diese ISBN
Essentials of Advertising Strategy
Verlag:
McGraw-Hill/Contemporary, 1995
ISBN 10: 084423527X
ISBN 13: 9780844235271
Gebraucht
Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: USED_VERYGOOD. Subsequent. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 4535330-6
Anzahl: 1 verfügbar