Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing - Softcover

McDonald, Malcolm; Leppard, John

 
9780844234557: Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing
Softcover
ISBN 10: 0844234559 ISBN 13: 9780844234557
Verlag: McGraw-Hill Contemporary, 1993

Inhaltsangabe

This book offers marketers a new and unique approach to solving problems and making decisions. One hundred sample matrices, each designed to reflect a particular business situation, help marketers get back to basics by boiling down every complex marketing problem into key issues, ready for decision making. When put to work, the matrices help simplify marketing problems, set priorities, decide objectives, calculate risks, evaluate opportunities, and much more.
Organized into ten sections for quick and effective decision making, the matrices explore strategic issues, organizational issues, products & services, customer research, sales and pricing, advertising and promotion, distribution and customer service, and international marketing.
This book includes "classic" matrices, such as Boston Consulting Group and Ansaff, as well as several new matrices devised by the authors. Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas, and forge new avenues of thought for practical decision making.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

This book offers marketers a new and unique approach to solving problems and making decisions. One hundred sample matrices, each designed to reflect a particular business situation, help marketers get back to basics by boiling down every complex marketing problem into key issues, ready for decision making. When put to work, the matrices help simplify marketing problems, set priorities, decide objectives, calculate risks, evaluate opportunities, and much more.
Organized into ten sections for quick and effective decision making, the matrices explore strategic issues, organizational issues, products & services, customer research, sales and pricing, advertising and promotion, distribution and customer service, and international marketing.
This book includes "classic" matrices, such as Boston Consulting Group and Ansaff, as well as several new matrices devised by the authors. Malcolm McDonald and John Leppard have created a book that will stimulate creativity, prompt ideas, and forge new avenues of thought for practical decision making.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Contemporary
Erscheinungsdatum
1993
Sprache
Englisch
ISBN 10 
0844234559
ISBN 13 
9780844234557
Einband
Tapa blanda
Anzahl der Seiten
176
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780750604086: Marketing by Matrix: 100 Practical Ways to Improve Your Strategic and Tactical Marketing

Vorgestellte Ausgabe

ISBN 10:  0750604085 ISBN 13:  9780750604086
Verlag: Butterworth-Heinemann Ltd, 1992
Softcover