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Inhaltsangabe
Book by Rein Irving Kotler Philip Stoller Martin
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Reseña del editor
Whether you are a lawyer, a physician, a marketing manager, or an artist, the ability to create and manage your visibility is vital to maximizing your success. High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity. Based on hundreds of examples and case studies of celebrities from all walks of professional life, this book reveals the sophisticated marketing techniques used to separate the leaders from the followers with analyses of The Celebrity Industry: The key players in the image-making industry who shape the "celebrity culture"; The Building Blocks and Techniques of Transformation: The tools people use to change and shape their personalities and images to meet the success criteria of their professions; and Image Management: The techniques used by successful professionals to sustain their image over time. High Visibility provides a blueprint for every professional who wants to maximize his or her potential for success.
Biografía del autor
Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and other global corporations and places.
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- VerlagMcGraw-Hill Education
- Erscheinungsdatum1997
- ISBN 10 0844234486
- ISBN 13 9780844234489
- EinbandTapa dura
- SpracheEnglisch
- Anzahl der Seiten346
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High Visibility: The Making and Marketing of Professionals into Celebrities
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Very Good. Very Good condition. Like New dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. P11G-02318
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High Visibility : The Making and Marketing of Celebrities
Verlag:
McGraw-Hill Companies, The, 1997
ISBN 10: 0844234486
ISBN 13: 9780844234489
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High Visibility : The Making and Marketing of Celebrities
Verlag:
McGraw-Hill Companies, The, 1997
ISBN 10: 0844234486
ISBN 13: 9780844234489
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Hardcover
Anbieter: Better World Books, Mishawaka, IN, USA
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High Visibility: The Making and Marketing of Professionals into Celebrities
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Ntc Business Books, 1997
ISBN 10: 0844234486
ISBN 13: 9780844234489
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High Visibility
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