Verwandte Artikel zu Dagmar: Defining Advertising Goals for Measured Advertising...

Dagmar: Defining Advertising Goals for Measured Advertising Results - Hardcover

Dutka, Solomom

 
9780844234229: Dagmar: Defining Advertising Goals for Measured Advertising Results
Hardcover
ISBN 10: 0844234222 ISBN 13: 9780844234229
Verlag: McGraw-Hill Contemporary, 1995

Inhaltsangabe

No aspect of the advertising and marketing process has been more debated, more criticized, or more elusive than the measurement of advertising effectiveness. And while many measurement techniques, methodologies, and theories have appeared over the years, none has stood the test of time better than that presented in DAGMAR: Defining Advertising Goals for Measured Advertising Results. It is a true classic of business literature that for more than three decades has educated advertising students and practitioners on how to think about and how to evaluate advertising expenditures.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Solomon Dutka is an adjunct professor of statistics at New York University's Graduate School of Business Administration.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Contemporary
Erscheinungsdatum
1995
Sprache
Englisch
ISBN 10 
0844234222
ISBN 13 
9780844234229
Einband
Gebundene Ausgabe
Anzahl der Seiten
196
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar