Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books) - Hardcover

Inhaltsangabe

Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole.
Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.