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Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales - Hardcover

Lewis, Herschell Gordon

 
9780844223483: Sales Letters That Sizzle: All the Hooks, Lines, and Sinkers You'll Ever Need to Close Sales
Hardcover
ISBN 10: 0844223484 ISBN 13: 9780844223483
Verlag: McGraw-Hill Contemporary, 1999

Inhaltsangabe

Packed with hundreds of examples of sales letters that make--and break--the rules, experts show what works and doesn't work. From envelope copy to closing lines that promise to close a deal, students will find this book to be a comprehensive tool for writing successful sales letters.

  • * Critiques real sales letters to give students concrete examples of letters that get results. * Features new information on creating highly effective electronic sales letters and E-mails.
60-DAY EXAMINATION

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Verlag
McGraw-Hill Contemporary
Erscheinungsdatum
1999
Sprache
Englisch
ISBN 10 
0844223484
ISBN 13 
9780844223483
Einband
Gebundene Ausgabe
Anzahl der Seiten
270
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Verantwortliche Person
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