Verwandte Artikel zu How to Get the Most Out of Trade Shows
Inhaltsangabe
American companies invest billions of dollars in trade shows each year, and proper planning is critical for success. This comprehensive, easy-to-use book teaches students how to select the right trade shows, set show objectives, design effective displays, and sell on the floor. 60-DAY EXAMINATION ''Our exhibitors who have implemented Steve's formulas and utilized the information in this book have seen a tremendous improvement in their trade show results--in both quantity and quality.'' Gayle Dunlap Manager, Exhibit Services Food Marketing Institute
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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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