Global Marketing for Digital Age - Hardcover

Reseña del editor

Current business coin urges companies to "think global" That sounds easy, given the proliferation of the World Wide Web, Smart Cards, E-mail, databases and other wired technology. But how do you discover the opportunities in the global market? How do you assess the technological, economic, political, cultural and competitive environments of potential foreign markets? And how can trade organizations and International business structures help in your online marketing plan?Written in an easy and entertaining style with numerous real-life case studies, Global Marketing for the Digital Age provides answers to: -- What new business opportunities are possible using digital technology-- Which countries are using digital technology and which ones need to catch up-- How a localized company can become global without a large capital investment-- Creating a global marketing vision-- Step-by-step strategies for using digital importing and exporting virtual global networking, international information management-- How to use digital and online technology to promote your business-- Ratings of all major trading players according to digital capabilities, political and economic stability and business culture-- Complete online resource listing of global marketing reference tools, including trade commissions, associations, brokers and othersIn this competitive business environment where companies can't afford not to expand beyond their own borders, Global Marketing for the Digital Age is a vital tool for business owners, corporate marketers and consultants.