Candid Critique of Book Publishing - Hardcover

A Candid Critique of Book Publishing.

Zustand: Gut. XVII; 187 S.; 23 cm. Gutes Ex.; Umschlag stw. gering berieben. - Englisch. - For nearly half a century, Mr. Benjamin has been a prime mover in the publishing world-full of new ideas and new insights. He built McGraw-Hill Book Company from a fledgling of its parent company-the McGraw-Hill Publishing Company-to a lusty giant that ranges the whole field of publishing. He led the fight for a rational copyright law, for multinational publishing arrangements, for private sector publication of government-sponsored material, and more-long before any of those causes were popular or held tenable. Throughout his career, Mr. Benjamin's advice on the book busi-ness has been sought by his peers, by government agencies, by congressional committees, by foundations, and by the world at large. When Mr. Benjamin speaks, people in the know listen-for they realize from experience that this man has something worthwhile to say. A Candid Critique of Book Publishing is a distillation of Mr. Benjamin's lifelong observations on publishing. Much of what he has to say is controversial. But one thing is certain: His ideas are as vital, radical, and fresh as ever. (Verlagstext) // INHALT : A Problem of Identity ---- The Sirenic Attractions ---- Authors and Publishers: An Uneasy Symbiosis ---- The Genteel Art of Poaching, Keeping, and Losing Authors ---- The Problems of Plagiarism, Hoaxes, and Frauds ---- Low-Keyed Business Enterprise ---- Twin Evils: Underpricing and Overprinting ---- The Mystique of Marketing ---- Neglect of Product Promotion ---- Too Many Books? ---- A Sea Change in Subject Publishing ---- (u.a.m.) ISBN 0835210332 Sprache: Deutsch Gewicht in Gramm: 550 Originalleinen mit Schutzumschlag. Artikel-Nr. 1136086

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