"If a restaurant, bar, or hotel was limited to one written reference source on alcoholic beverages, this book would be an excellent choice. Containing far more than a thorough and concise summarization of wine, this text also offers valuable information on every aspect of serving alcohol, including stocking and preparation, sales techniques, cleanup, and safety. The interests of both customers (good service) and business owners (high, sustained sales) are considered, with instructions on such important yet underaddressed subjects as teamwork, customers' complaint and drunken patrons. Whether it's how to maintain a bar, the specific honey in Drambuie, the names of Chablis' vineyards, or fire procedures, this accessible text has the answer. It is hard to imagine a book that is more helpful for alcoholic beverage sales or more encouraging regarding professionalism in food and beverage service."Reseña del editor:
With its in-depth coverage of the wine industry, complete with self-study material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, trainers, hospitality managers, food and beverage managers and students. With detailed treatment of recently emerging regions and a continued emphasis on the importance of service, this new, fully international edition provides ideal support for students and trainees on higher education, vocational and professional courses. The book has been prepared for readers in the USA as well as the UK and the rest of the world.
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