Yield Management: Strategies for the Service Industries - Softcover

Ingold, Anthony; Yeoman, Ian; McMahon-Beattie, Una

 
9780826448255: Yield Management: Strategies for the Service Industries
Softcover
ISBN 10: 0826448259 ISBN 13: 9780826448255
Verlag: Cengage Learning, 2001

Inhaltsangabe

This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Cengage Learning
Erscheinungsdatum
2001
Sprache
Englisch
ISBN 10 
0826448259
ISBN 13 
9780826448255
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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