"A major contribution both to the study of Japan and propaganda in the twentieth century. Barak Kushner meticulously and convincingly reveals the full scope of what was assumed to not have existed; namely an organized, multifaceted, and disturbingly resilient system of Japanese propaganda. Based on an impressive array of primary sources, many only recently uncovered, The Thought War provides a fascinating assessment of the complex and often contradictory processes of Japanese propaganda in an imperial context." ―Michael Baskett, professor of film studies, University of Kansas
"Barak Kushner has written a first-rate study of propaganda in Japan during the Second World War. In a work of painstaking research, he takes his readers into the heart of wartime Japan, building a compelling argument that Japanese propaganda was sophisticated and effective in rallying the population and, after the war, seamlessly redirecting it to aid the transformation of Imperial Japan into the post-war democracy of today. The Thought War is a superbly competent piece of research that floods light into a place where only generalization, supposition, and stereotype had existed before." ―Nicholas J. Cull, University of Southern California, editor, Propaganda and Mass Persuasion: A Historical Encyclopedia, 1500–present
"The Thought War is a unique and remarkable study. Barak Kushner reveals that Japanese propaganda during World War II was astonishingly sophisticated, diverse, and effective. What’s more, the methods, messages, and makers of wartime propaganda proved just as successful at shaping public opinion in the wake of Japan’s defeat as they earlier had been in mobilizing the nation for war. Kushner’s insights on Japan’s path from empire, through war, and into postwar reconstruction are provocative, compelling, and thoroughly convincing." ―William M. Tsutsui, chair of the Department of Asian Studies, University of Kansas
The Thought War is the first book in English to examine the full extent of Japan’s wartime propaganda. Based on a wide range of archival material and sources in Japanese, Chinese, and English, it explores the propaganda programs of the Japanese government from 1931 to 1945, demonstrating the true scope of imperial propaganda and its pervasive influence, an influence that is still felt today. Contrary to popular postwar rhetoric, it was not emperor worship or military authoritarianism that led an entire nation to war. Rather, it was the creation of a powerful image of Japan as the leader of modern Asia and the belief that the Japanese could and would guide Asia to a new, glorious period of reform that appealed to imperial subjects.
Kushner analyzes the role of the police and military in defining socially acceptable belief and behavior by using their influence to root out malcontents. His research is the first of its kind to treat propaganda as a profession in wartime Japan. He shows that the leadership was not confined to the crude tools of sloganeering and government-sponsored demonstrations but was able instead to appropriate the expertise of the nation’s advertising firms to "sell" the image of Japan as Asia’s leader and modernizer. In his exploration of the propaganda war in popular culture and the entertainment industry, Kushner discloses how entertainers sought to bolster their careers by adopting as their own pro-war messages that then filtered down into society and took hold. Japanese propaganda frequently conflicted with Chinese and American visions of empire, and Kushner reveals the reactions of these two nations to Japan’s efforts and the meaning of their responses.
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Barak Kushner currently lectures on modern Japanese history at the University of Cambridge.Review:
"[The Thought War] reveals a good deal more about Japan at war than has been available heretofore in Western languages. . . . This soundly researched book highlights the multiple, often ill-coordinated sources of Japan's wartime propaganda. . . . [It] should help considerably in advancing the urgent project of defining and assessing responsibility, not only for Japan but for all combatants, and not only for World War II but for all conflicts and modes of political violence."
"Completely individual and very interesting. . . . Kushner's book is, I think, the first to treat propaganda as a profession in wartime Japan. He follows it through its various stages and is particularly interested in its popular acceptance--wartime comedy, variety shows, how entertainers sought to bolster their careers by adopting the prewar message, which then filtered down into society and took hold. Using almost entirely primary materials, which have not before been translated, Barak re-creates the wartime world in which propaganda was the truth. In so doing, he has given us an eminently readable account of an unknown aspect of the war and has defined our understanding of it."
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