This Business of Television: A Practical Guide to the TV/Video Industries for Producers, Directors, Writers, Performers, Agents and Executives - Hardcover

Blumenthal, Howard J.; Goodenough, Oliver R.

 
9780823077625: This Business of Television: A Practical Guide to the TV/Video Industries for Producers, Directors, Writers, Performers, Agents and Executives

Inhaltsangabe

This guide to the legal, economic and productive aspects of television provides the reader with an analysis of distribution, programming, production, audience measurement, advertising, legal and business affairs, and international issues. One third of the book looks at samples of vital contracts and agreements - including the rights acquisition, the home video license and the syndication pilot/series agreement.

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Reseña del editor

This guide to the legal, economic and productive aspects of television provides the reader with an analysis of distribution, programming, production, audience measurement, advertising, legal and business affairs, and international issues. One third of the book looks at samples of vital contracts and agreements - including the rights acquisition, the home video license and the syndication pilot/series agreement.

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