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The Billboard Guide to Music Publicity: Techniques and Tools of the Professional Publicist for Musicians, Managers, Publicists, Promoters, Record Companies - Softcover

Pettigrew, Jim, Jr.

 
9780823076260: The Billboard Guide to Music Publicity: Techniques and Tools of the Professional Publicist for Musicians, Managers, Publicists, Promoters, Record Companies

Inhaltsangabe

This revised edition contains information on strategies for staging compelling publicity campaigns, techniques for writing successful press releases, advice on utilizing desktop publishing and CD technology, and a recommended reading list of related source material.

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