The Business of Graphic Design: A Sensible Approach to Marketing and Managing a Graphic Design Firm - Hardcover

Inhaltsangabe

Explains how graphic artists how can enhance their creative talents with enough business sense to run their own business. Veteran Gold shares his insights on such matters as organizational structure, pricing, preparing proposals, contacts, presentations, and marketing. Then 24 successful practitioners relate their approaches to business and how they have faced such challenges as computerization and a stringent economy. Includes pages of color illustrations. The date of the first edition is not noted. No bibliography. Annotation c. by Book News, Inc., Portland, Or.

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