Providing a unique political history, this book traces the impact that these posters as well as broadsides, banners, and billboards have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.
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Steven A. Seidman received his Ph.D. in instructional systems technology from Indiana University, Bloomington. Since 1984, he has been on the faculty of the Roy H. Park School of Communications of Ithaca College, where he is a professor of communication management and design in the Department of Strategic Communication, of which he was chair. Among his many published works are articles in the Journal of Broadcasting & Electronic Media, the Journal of Visual Literacy, the International Journal of Instructional Media, Educational Technology Research & Development, the Encyclopedia of American Music and Culture, and The Graphic Communication Handbook.Review:
"A testament to the power of a personal commitment to scholarship, and...a work of clarity and depth, a feat that is to be applauded and emulated. The book delivers everything that the title promises and more.... The book is as tightly packed as an egg with good things; it is crammed with well-crafted arrays of facts that capture the minute flows of political manoeuvres across the centuries.... Written in a deceptively easy style, the book allows the reader to consider the material without battling the delivery." - Simon Downs, from the review in the journal, The Poster
Steven A. Seidman has written an exemplary study of the political poster as a medium of propaganda in different societies and eras. The historical sweep is monumental ranging from American presidential campaigns of the early nineteenth century to contemporary political campaigns in Europe, Asia, and Latin America. Underpinned by meticulous research, the author provides compelling evidence of the effectiveness of the political poster and how it has influenced public opinion and behavior. This important and beautifully illustrated book is quite simply the best study of the modern political poster that I have read. --David Welch, Professor of Modern History and Director of the Centre for the Study of Propaganda and War, University of Kent, England
"Steven A. Seidman rekindles my own memories as a college student of trying to convince people to put a poster in their windows, a bumper sticker on their cars, or a sign on their lawns. More important, he provides an insightful analysis of the historical importance of these forms of media that will serve as a basis for scholarship on the past to give us a glimpse into the future." --Christopher Harper, Associate Professor, Temple University
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