In an era of globalization, a central question is how to develop business activities across cultural divides. Two years of participating observation were spent in China to analyze the history and culture of the country, as well as the legal, political and education systems. The study also includes subjects more directly linked to business activities: the definition of economic regions, changes in the national economic model and their impact on the Chinese people, and finally business practices in China. Based on these findings, a guide for doing business in a foreign culture is presented. This addresses the process of building business step by step from preparing for market entry and understanding government policy and relevant laws to investigating the environment and starting the operation. Special attention is paid to Human Resource Management and relationship building including personal and public relations.
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The Author: Born in Bochum, Germany, Ingmar Wienen studied Theology and Business in Germany, France, England and China. He gained experience in various functions in the computer and telecommunications industries before joining the Royal Dutch/Shell Group where he is currently working as Senior Human Resources Advisor.
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