Handbook of Research Methods in Consumer Psychology - Hardcover

9780815352938: Handbook of Research Methods in Consumer Psychology

Hardcover

ISBN 10: 081535293X ISBN 13: 9780815352938

Verlag: Routledge, 2019

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In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.

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�ber die Autorin bzw. den Autor

Frank R. Kardes is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati.

Paul M. Herr is the Virginia-Carolinas Professor of Purchasing Management and Professor of Marketing in the Pamplin College of Business at Virginia Tech.

Norbert Schwarz is the Provost Professor of Psychology and Marketing at the University of Southern California.

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Verlag: Routledge
Erscheinungsdatum: 2019
Sprache: Englisch
ISBN 10: 081535293X
ISBN 13: 9780815352938
Einband: Gebundene Ausgabe
Anzahl der Seiten: 540
Herausgeber: Kardes Frank, Herr Paul M., Schwarz Norbert
Kontakt zum Hersteller: preigu GmbH & Co. KG
mail@preigu.de

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9780815352983: Handbook of Research Methods in Consumer Psychology

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ISBN 10: 0815352980 ISBN 13: 9780815352983
Verlag: Routledge, 2019
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Handbook of Research Methods in Consumer Psychology

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Verlag: Taylor & Francis Inc, 2019

ISBN 10: 081535293X ISBN 13: 9780815352938

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Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 528 | Sprache: Englisch | Produktart: B�cher | What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior. Artikel-Nr. 34978747/1

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