Hook 'Em: Speaking & Writing to Catch & Keep a Business Audience - Softcover

Inhaltsangabe

Boring an audience is the quickest route to management oblivion. You need a hook! And this unique guide provides just the right kind of bait. The authors supply secret strategies for great speaking and writing in a stimulating and easy-to-follow format. You get technical information and examples in easy-to-read charts for on-the-spot use; famous quotations that will inspire and invigorate; real-life examples that can be used by anyone, in any situation; quick, practical tools for busy, inexperienced managers; plenty of action exercises to help readers hone their communications skills; and ample doses of humor.

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