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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon - Hardcover

Rovell, Darren

 
9780814472996: First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Hardcover
ISBN 10: 0814472990 ISBN 13: 9780814472996
Verlag: Amacom, 2005

Inhaltsangabe

Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since. But it's more than just a thirst quencher and a dominant brand. "First in Thirst" is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports - from the Pee Wees to the pros. Published to coincide with the 40th anniversary of Gatorade's invention, "First in Thirst" is equally a sports story, from its invention and testing with the University of Florida Gators to the "gatorade bath" and its near-universal appeal to athletes, coaches and sports fans everywhere.

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Über die Autorin bzw. den Autor

Darren Rovell has been reporting on sports business since 1998. Since June 2000 he has served as ESPN.com’s sports business reporter. He also appears on numerous ESPN radio affiliate shows and on ESPNews, and contributes to ESPN’s flagship Sports Center, its investigative Outside the Lines shows, and ESPN2’s morning show Cold Pizza. In 2004, Rovell was named to Newsbios’ 30 under 30, a list of the top 30 national business reporters under 30. He is the co-author of On the Ball: What You Can Learn About Business from America’s Sports Leaders. Mr. Rovell is based in Bristol, Connecticut.

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Verlag
Amacom
Erscheinungsdatum
2005
Sprache
Englisch
ISBN 10 
0814472990
ISBN 13 
9780814472996
Einband
Gebundene Ausgabe
Anzahl der Seiten
243
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Verantwortliche Person
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