Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time - Softcover

Veloso, Maria

 
9780814472491: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
Softcover
ISBN 10: 0814472494 ISBN 13: 9780814472491
Verlag: Amacom, 2004

Inhaltsangabe

With the rise of social networks, Twitterized attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: Use psychological tactics that compel Web surfers to buy Create effective, highly-targeted Facebook ads Test copy to maximize response Write online marketing video scripts that sell Craft compelling copy for interactive advertising banners Produce high-converting video sales letters And moreProven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into perpetual money machines, streamline key messages down to irresistible cyber bites …and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful and sales generating punch.

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Über die Autorin bzw. den Autor

Maria Veloso (Los Angeles, CA) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com, a major Internet marketing company.

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Verlag
Amacom
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0814472494
ISBN 13 
9780814472491
Einband
Taschenbuch
Anzahl der Seiten
217
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar