Tough Calls: At&t and the Hard Lessons Learned from the Telecom Wars - Hardcover

Martin, Dick

 
9780814472439: Tough Calls: At&t and the Hard Lessons Learned from the Telecom Wars
Hardcover
ISBN 10: 0814472435 ISBN 13: 9780814472439
Verlag: Amacom, 2004

Inhaltsangabe

An insider's account of how AT&T tried to cope with competition, economic turmoil, and media scrutiny addresses valuable business lessons from AT&T's experience while looking at key events in the corporation's recent history.

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Über die Autorinnen und Autoren

Dick Martin was executive vice president of public relations, employee communications, and brand management for AT&T from 1997 to 2002, capping a 32-year career with the company. He has trained executives at numerous Fortune 500 companies in the techniques of handling media interviews. He has also written for the Harvard Business Review, the PRSA Strategist, and the PR Encyclopedia. Mr. Martin lives in Summit, New Jersey.



Dick Martin was executive vice president of public relations, employee communications, and brand management for AT&T from 1997 to 2002.

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Verlag
Amacom
Erscheinungsdatum
2004
Sprache
Englisch
ISBN 10 
0814472435
ISBN 13 
9780814472439
Einband
Gebundene Ausgabe
Anzahl der Seiten
294
Kontakt zum Hersteller
Amacom
https://www.harpercollins.co.jp/

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