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Inhaltsangabe
Most marketing research explains what research is, but not how to use it to solve specific marketing problems. Newly updated, "Practical Marketing Research" shows how to use research to make practical marketing decisions in specific areas, including product development, package design, and sales. This reference deals with real-world issues, drawn from the experience of thousands of projects involving hundreds of companies. The updated edition includes four new chapters on international research, customer satisfaction research, single source data, and research for service companies. The book helps readers to: master each step of a project, from choosing interviewing methods, to estimating and controlling costs, conducting interviews, and analyzing data; learn new techniques; and enhance their research skills and careers.
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Reseña del editor
Most marketing research explains what research is, but not how to use it to solve specific marketing problems. Newly updated, "Practical Marketing Research" shows how to use research to make practical marketing decisions in specific areas, including product development, package design, and sales. This reference deals with real-world issues, drawn from the experience of thousands of projects involving hundreds of companies. The updated edition includes four new chapters on international research, customer satisfaction research, single source data, and research for service companies. The book helps readers to: master each step of a project, from choosing interviewing methods, to estimating and controlling costs, conducting interviews, and analyzing data; learn new techniques; and enhance their research skills and careers.
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Practical Marketing Research
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Practical Marketing Research
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Practical Marketing Research
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Practical Marketing Research
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Practical Marketing Research
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hardcover. Zustand: Very Good. Amacom February 1993 8vo. 325 pages. green paper boards with black cloth spine. text block crisp. previous owner signature and small price sticker to ffep. Artikel-Nr. 166796
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