Competing on Value - Hardcover

Hanan, Mack; Karp, Peter

 
9780814450369: Competing on Value

Inhaltsangabe

Presents a new approach to selling that emphasizes not competing on the basis of the best price, but the highest value i.e. demonstrating to current and prospective customers that using your products or services will either cut their costs or improve their revenues. Distributed by Gale. Annotation

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