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Includes over 1,400 entries for key terms, providing definitions, examples, formulas, checklists, and more
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Includes over 1,400 entries for key terms, providing definitions, examples, formulas, checklists, and more
Reseña del editor
This lexicon of the ever-evolving language of marketing is a curcial tool for anyone who's serious about practicing or understanding effective marketing. Authoritative and up-to-the-minute, The Marketing Glossary is written by a marketer with broad experience, assisted by specialists in each marketing area. Covers all areas of marketing, including marketing management, advertising, direct marketing, sales management, research, public relations, and sales promotion. Over 1,400 key terms.
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The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Advertising, Sales Promotion, Public Relations, Direct Marketi
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Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.6. Artikel-Nr. G081445030XI2N00
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The Marketing Glossary: Key Terms, Concepts, and Applications
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Zustand: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Artikel-Nr. E11A-03609
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