Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property - Softcover

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ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day and an internationally recognized authority on the legal and strategic issues of emerging and established companies. A top-rated adjunct professor in the MBA and Executive MBA programs at the University of Maryland and Georgetown University Law School, he is the author of Harvesting Intangible Assets, Franchising and Licensing, and Mergers Acquisitions from A to Z .

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ADVANCE PRAISE FOR HARVESTING INTANGIBLE ASSETS:

Part revelation, part wisdom, and part inspiration, Andrew J. Sherman s [book] challenges us to rethink our business strategies in one of the most fascinating books on innovation in today s marketplace. He provides a unique understanding of how we can all truly harvest our greatest asset intellectual capital! This is an extraordinarily relevant charter for innovators of the 21st century. Dr. Donald F. Kuratko, The Jack M. Gill Chair of Entrepreneurship and Professor of Entrepreneurship, The Kelley School of Business, Indiana University Bloomington

Harvesting Intangible Assets comes at a critical period in time for the nation s economy and for the future of our nation's entrepreneurs. Andrew s straightforward and inspirational how to approach is a must read for business owners and entrepreneurs who are in need of an effective growth and intellectual property harvesting strategy. Karen Kerrigan, President & CEO, Small Business & Entrepreneurship Council (SBEC); and Chairwoman of the Board, Center for International Private Enterprise (CIPE)

Harvesting Intangible Assets offers a complete guide to growing your business through the leveraging of your intellectual capital. Andrew J. Sherman is the growing company s best friend and most passionate advisor when it comes to taking a business to the next level. Start reading this book today! Brian Moran, Executive Director, The Wall Street Journal

Harvesting Intangible Assets provides a strategic road map for how to build value and grow your company in today s content and IP-driven marketplace. The ideas presented in this book are not only fresh and original, but they are also effective, and critical to competing and thriving in today s competitive global economy. Chris Longley, Senior Vice-President, Thomson Reuters

If Andrew J. Sherman were alive during the lifetime of Thomas Edison, surely they would be good friends. The strategic approach which is at the heart of Sherman s exhortation to corporate leaders to find and harvest intangible and unknown assets is aligned with everything that Edison believed and was the impetus for his many accomplishments. Read this book, then read it again. Thomas Edison would. John Keegan, Chairman & President, The Edison Innovation Foundation and Charles Edison Fund

Harvesting Intangible Assets is timely, insightful, and in-your face. Once again, Andrew J. Sherman has seen around the proverbial strategic corner and challenges us with a vision that is both provocative and engaging. This is a book that refuses to be ignored. Mike Bruce, President and CEO, InScope International, Inc.

A thorough and insightful look back to the future. Andrew J. Sherman has given American business a systematic framework to recapture the innovative and creative energy that built this country. The strength of our nation's future depends on embracing the key principles of Harvesting Intangible Assets.

- Donna Ettenson, Vice President of Operations, Association of Small Business Development Centers

Growth guru and thought leader Andrew J. Sherman practices what he preaches. When writingHarvesting Intangible Assets, he fully leveraged his most valuable intangible assets -- his formidable intellect, unrelenting curiosity, and lifetime of diverse business and legal experiences -- to deliver a comprehen

Aus dem Klappentext

Smart companies reap what they sow. If your organization isn t digging deep enough on a regular basis to recognize the wealth of revenue-producing opportunities that may be hiding just below the strategic surface, you could be short-changing your stakeholders and your company s future out of a powerful harvest that can make all the difference to your bottom line.

As an internationally recognized authority on the legal and strategic aspects of business growth, author Andrew J. Sherman has worked with some of the world s leading companies, helping them strategically leverage their intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, systems, processes, and employee expertise. InHarvesting Intangible Assets, he reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.

Did you know that after Olestra was less than warmly received in the commercial marketplace as a fat substitute, Procter & Gamble gave it a second extremely lucrative life as a cleanser for contaminated soil? When the markets hit their lows in 2008, how did IBM, 3M, Google, and Apple retool their business models and strategic priorities to take advantage of the valuable opportunities while other organizations rapidly lost market value?

Featuring instructive and fascinating examples, this book reveals how some of the world s leading companies have cultivated and leveraged critical intangible assets. You ll discover eye-opening and practical strategies that can make all the difference in understanding the opportunities you have and making the most of them. You ll learn how to institute systems for managing your intellectual capital, train your leaders and managers to more effectively harvest your company s ideas, and maximize and drive your shareholder value.

Whether you call it harvesting intangible assets or intellectual property management, you need to make the most of everything your company has to offer if you want to remain competitive. This thought-provoking book gives you the tools you need to reveal the bumper crop lying just below the surface of your organization.

ANDREW J. SHERMAN is a partner in the Washington, D.C., office of Jones Day, and a top-rated Adjunct Professor in the MBA and Executive MBA programs at the University of Maryland and at Georgetown University Law School. Frequently called upon by the media to share his expertise, he has been featured or quoted in The Wall Street Journal,USA Today, The New York Times, BusinessWeek, Fortune,Investor s Business Daily, Forbes, Entrepreneur, U.S. News & World Report, and other prestigious publications. His approach to leveraging intellectual assets was a cover story for Inc. magazine. He is the author of several books, including Mergers and Acquisitions from A to Z, Raising Capital, andFranchising & Licensing.