No Sweat: How the Simple Science of Motivation Can Bring You a Lifetime of Fitness - Softcover

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MICHELLE L. SEGAR is a behavioral sustainability scientist and Director of the Sport, Health, Activity Research and Policy (SHARP) Center at the University of Michigan. She holds a Ph.D. in Psychology and Master's degrees in Health Behavior and Kinesiology. A sought-after advisor, her expertise has been featured in The New York Times, Forbes, Elle, Prevention, and other major media.

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Do you secretly hate exercising? Struggle to stick with a program? Millions of people try and fail to stay fit. But what if “exercising” is the real problem, not you?

No Sweat translates years of research on exercise and motivation into a simple four-point program that will empower you to break the cycle of exercise failure once and for all. You’ll discover why you should forget about willpower and stop gritting your teeth through workouts you hate. Instead, you’ll become motivated from the inside out and start to crave physical activity. You’ll be hooked!

Practical, proven, and loaded with inspiring stories, No Sweat makes getting fit easier—and more fun—than you ever imagined. Get ready to embrace an active lifestyle that you’ll love.

Michelle Segar, Ph.D., is a motivation and behavioral sustainability scientist and directs the Sport, Health, and Activity Research and Policy Center at the University of Michigan. She is a sought-after expert and frequently featured in major media like The New York Times, Forbes, and Prevention. She holds a Ph.D. in psychology and master’s degrees in health behavior and kinesiology. She lives in Ann Arbor, Michigan.