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Marketing (The Brian Tracy Success Library) - Hardcover

Buch 7 von 14: Brian Tracy Success Library

Tracy, Brian

 
9780814434215: Marketing (The Brian Tracy Success Library)
Hardcover
ISBN 10: 0814434215 ISBN 13: 9780814434215
Verlag: AMACOM, 2014

Inhaltsangabe

Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. But the key to successful marketing--and a successful business for that matter--is already knowing that what you are offering is what the public has been searching for! In Marketing, renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. You’ll discover how to:• Build your customer base • Set yourself apart from the competition • Use market research and focus groups to fuel better decisions • Fulfill a basic emotional need for buyers • Determine the correct price point for your offerings • Make the most of your distribution channels • Give customers a reason to switch from your competitors • And much more!Complete with time-tested marketing strategies, as well as Tracy’s trademark wisdom, this practical pocket guide shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

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Über die Autorin bzw. den Autor

BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.

Von der hinteren Coverseite

The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford—and give it to them—you will achieve outstanding results.

This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy’s trademark wisdom, you’ll discover how to:

• Build your customer base

• Set yourself apart from the competition

• Answer the three crucial questions about any new product or service

• Leverage market research and focus groups to fuel better decisions

• Fulfill a basic emotional need for buyers

• Determine the correct price point for your offerings

• Become truly customer-focused

• Make the most of your distribution channels

• And more

Packed with practical strategies, this little book shows how to dominate your market in a big way.

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Verlag
AMACOM
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
0814434215
ISBN 13 
9780814434215
Einband
Gebundene Ausgabe
Anzahl der Seiten
112
Kontakt zum Hersteller
HarperCollins
https://harpercollins.co.uk

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