Unlimited Sales Success: 12 Simple Steps for Selling More Than You Ever Thought Possible - Hardcover

Über die Autorinnen und Autoren

BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.

MICHAEL TRACY is a top sales professional, in charge of international sales for a high-tech company.

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Advance Praise for Unlimited Sales Success:

“This fast-paced, informative book is loaded with great ideas to make more sales faster—written by the top sales trainer and ‘guru’ in the world today.”

— T. Harv Eker, #1 New York Times bestselling author of Secrets of the Millionaire Mind

“Brian Tracy is THE master at delivering relevant, usable, practical content that truly makes a positive difference in your sales results. If you are currently in sales, or even considering a career in sales, this book should be a front and center addition to your library!”

— Dr. Tony Alessandra, member, Sales Hall of Fame and Speakers Hall of Fame; author of Non-Manipulative Selling and The Platinum Rule for Sales Mastery

“The art of sales is continually evolving, and for sales professionals worldwide, Unlimited Sales Success is a must-read for staying ahead of the curve. Brian Tracy is unquestionably one of the world’s most revered masters in achieving success, and this book, with its unfailingly smart strategies and techniques, reflects his supreme knowledge and innate understanding of every facet of successful selling. If you are anywhere in the sales industry, reading this book is not an option—it’s a necessity.”

— Ivan Misner, Ph.D., New York Times bestselling author; Founder, BNI®

“Unlimited Sales Success contains every tip, tool, and technique you need to take your sales results to the next level. If you follow them, I guarantee you success will follow you.”

— Todd Duncan, New York Times bestselling author, Time Traps: Proven Strategies for Swamped Salespeople

“If sales professionals would simply read and apply the practical principles in this book, they would achieve the great success they desire. I have read many powerful books in my life, and this is one of the best for sales professionals in any industry.”

— Joseph Sherren, CSP, consultant, trainer, and internationally known speaker in more than 30 countries

“In this definitive book, Brian Tracy demystifies the sales process. Use the techniques in Unlimited Sales Success and in no time at all you’ll be comfortable and confident in selling any product or service—and outperforming your peers!”

— Kristin Arnold, keynote speaker, author of Boring to Bravo, and past president of the National Speakers Association

“Unlimited Sales Success is jam-packed with great skills, strategies, and techniques designed to help you increase your sales performance. A mix of foundational skills and the latest cutting-edge ideas, it will enable you to outperform even in a challenging market. Don’t miss this book—read it and reap immediate gains!”

— Don Hutson, coauthor of the #1 New York Times bestseller The One-Minute Entrepreneur, and CEO of U.S. Learning

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INTRODUCTION: The New Realities of Selling

WELCOME TO THE new world of selling! More people are going

to make more money and enjoy greater financial success in the

months and years ahead in the profession of selling than ever

before. Fully 5 percent of self-made millionaires are salespeople

who started at the bottom, became very good in their field,

earned high incomes, and became wealthy. And what hundreds

of thousands, even millions, of other people have done, you can

do as well. You just need to learn how.

My son Michael and I have condensed into this book everything

we have learned from our experience selling millions of dollars of

products and services. Everything in these pages is time-tested,

proven, and practical, and designed to help you make faster and

easier sales in any market.

When I began my sales career, I knew nothing of the skills and

techniques you are about to learn. I did not graduate from high

school. I worked at laboring jobs for several years. When I could

no longer find a laboring job, in desperation, I got into straight

commission sales, cold-calling one office after another in the daytime

and houses and apartments in the evenings.

I got the three-part sales training program that is common

worldwide: “Here are your cards, here are your brochures,

there’s the door.”

If I didn’t sell, I didn’t eat. I got up every morning at six and

was waiting in the parking lot when people came to work at eight

o’clock. My sales results were terrible. I was making just enough

sales to eat and to pay for a small room in a boardinghouse. I had

holes in my shoes, empty pockets, and no future.

A Life-Changing Event

Then I did something that changed my life. I went to the top salesman

in our office, a man a few years older than me who was selling

ten times as much as anyone else. And he wasn’t even working very

hard! He always had a pocketful of money. He went to nice restaurants

and nightclubs. He drove a new car and lived in a beautiful

apartment.

I took a deep breath and went up to him and asked him outright,

“What are you doing differently? How is it that you are

making so many more sales than me, or anyone else?”

He looked at me with surprise and then said, “Well, if you

want some help, show me your sales presentation and I will critique

it for you.”

Now, I admitted that I had heard there was such a thing as a “sales

presentation.” But it was like the far side of the moon, something

I had never actually seen in reality. I told the top salesman that

when I called on customers, I simply said whatever fell out of

my mouth.

He said, “No. No. No. Selling is a profession. It is both a science

and an art. It follows a logical, orderly process from the first

step through to the closing of the sale and the satisfied customer.

Let me give you an example of a sales presentation.”

He then sat me down and asked me questions, commenting as

he went along, exactly as if I were a prospective customer for our

product. Instead of talking continually, as I did when I got in front

of a prospect, he asked questions in a logical sequence, leading

from the general to the particular, from qualifying me as a prospect

through to closing the sale. It was different from anything I had

ever experienced.

From that day forward, instead of talking continually, I asked

better questions of my potential customers and listened closely

to their answers. And my customers reacted to me differently.

And I started to make sales, and then more and more sales. I

began reading books on selling and listening to audio programs.

I began attending every sales seminar I could find. And each

time I learned and applied something new, my sales went up, and

up, and up. Within a year, I was earning ten times as much

income. My whole life changed forever.

What I discovered was the oldest of laws: the Law of Cause

and Effect. This law says that for every effect in your life, there

is a cause, or a series of causes. If there is any effect that you

would like to have in your life, find others who have already

achieved that outcome and then do the same things that they did

to get there.

In my sales seminars, I often start off by asking, “How many

people here would like to double their income in the next year

or so?”

Every hand in the room goes up. I then explain that if you

want to double your income, it is not that difficult. You simply

identify some people who are earning twice as much as you—

and who, by definition, at one time were earning half as much

as you are today—and then you find out what they did to get

from where they were to where they are today. Then, if you do

the same things that other successful people do, you soon get

the same results. It is not a miracle. It is not a matter of luck. It

is simply a matter of law—the Law of Cause and Effect.

Selling in the Markets of Today and Tomorrow

Since that day in my early twenties, when I first learned how to

make more sales, I have started, built, managed, or turned around

twenty-two companies. I have recruited, trained, managed, and