Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability (AMA Management Briefing) - Softcover

Bhote, Keki R.

 
9780814423622: Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability (AMA Management Briefing)

Inhaltsangabe

This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.

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