Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication can make the difference between success and failure.
Well Said! shows readers how to put themselves in their audience’s shoes and tailor their message to the needs of decision makers. It reveals simple but powerful techniques anyone can use to prioritize, organize, and economize their words so that their communications are concise, clear, and—most importantly—convincing. Complete with real-life examples illustrating the concepts in action, this handy guide teaches readers how to:
Use the words and phrases that get people to listen • Capture and hold attention • Gain instant credibility with decision makers • Optimize body language • Handle Q&A with finesse • Connect with the audience • Shine with or without PowerPoint • Perfect their elevator pitch • And much more
Engaging and practical, Well Said! is the one book on presentation skills every professional should own.
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DARLENE PRICE is the president and cofounder of Well Said!, Inc., a training and consulting company specializing in high-impact presentations and effective communication.
Praise for Well Said!”
“Get this book if you want to stand out and make all your communications effective with that cutting-edge sparkle.”
— OfficePro
“Jam-packed with helpful advice that you’ll want to recall every time you prepare a presentation. You’ll be tempted to excessively highlight, put sticky tabs on every other paragraph...”
— School Administrator magazine
“Must-have book for virtually anyone in the workforce....By following the advice given, you will definitely become a more effective communicator, which can only help your career.”
— IEEE Electrical Insulation
“Well-organized and logical, this is a must-have for anyone whose job requires winning over other people.”
— Anna Jedrziewski, Retailing Insight magazine
You don’t have to be a charismatic motivational speaker to present like a pro. Whether you’re delivering a stand-up presentation, leading a sit-down conversation, conducting a webinar, closing a sale, writing an e-mail, or proposing an idea, Well Said! helps you convey confidence, communicate clearly, and connect with every audience.
Complete with real-life business examples, current research, and personal stories from the author’s twenty years of executive coaching experience, this handy guide teaches you how to:
• Craft a persuasive message
• Master a confident, dynamic delivery style
• Gain instant credibility with decision makers
• Capture and hold attention
• Convey executive presence
• Optimize body language
• Speak with the language of influence
• Handle Q&A with finesse
• Connect through audience engagement
• Conduct powerful conversations
• Write more effective e-mails
• Deliver engaging webinars
• Run efficient meetings
• Speak with impact on the phone
• And much more.
If you’re a professional or rising executive, when you need to win the order, close the deal, earn the trust, get the vote, or gain the funding, this is the one book on presentation skills that will get you positive results and put your career on the fast track!
Do presentations make you anxious? Do you wish you could deliver your message in a truly confident and more persuasive way?
For most people, presentations are one of the most difficult parts of their job. Whether it’s speaking to a roomful of people, explaining your budget to the CEO, pitching to a potential client, leading a departmental meeting, or presenting remotely via the Internet, otherwise effective and valuable employees struggle to drive home their message and persuade their audience. Even experienced presenters can fall flat on their faces when the stakes are high.
Rambling, nervousness, excessive detail, over reliance on slides, lack of focus on the audience: These are all common problems —and all easily corrected with Well Said!, the complete how-to-do-it guide to delivering targeted, memorable presentations that get results in every business situation.
The key to truly great presentations is to understand your audience’s point of view and to tell them what’s in it for them. Well Said! helps you make this crucial audience assessment, then carefully analyzes the mechanics of stellar presentations. Packed with tried-and-true tips, tricks, and techniques based on the author’s extensive experience, industry research, and client surveys, the book shows you how to:
• Stop worrying about perfecting your presentation and start connecting with your audience
• Organize your presentation with persuasive logic and an effective structure
• Ensure a dynamic, confident delivery every time
• Engage and involve your audience to make your message meaningful and memorable
• Use PowerPoint more effectively to reinforce your message and optimize impact
• Manage nervousness and create a great first impression
• Cultivate a variety of image enhancers that will subtly lend power to your presentation—and much more
Being able to confidently address a group of decision makers and positively influence their thinking is a sure path to promotion and success, but it’s a stumbling block for many. Believe it or not, you can become comfortable —even enthusiastic—about presenting yourself and your message with clarity, credibility, and confidence by following the expert guidelines in Well Said!
Darlene Price is the president and founder of Well Said, Inc., a training and consulting company specializing in high-impact presentations and effective communication. Darlene has presented to thousands of audiences across six continents and coached the chief officers and senior executives in more than half the Fortune 100 companies. She lives in Atlanta, Georgia.
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