While upbeat lingo abounds about “complementing strategic objectives” and “driving productivity,” the fact is that most training does not make a sig ni fi cant enough impact on business results, and when it does, training profes sion als fail to make a convincing case about the value added to the bottom line. The vaunted “busi ness partnership model” has yet to be realized―and in tough economic times, when the training budget is often the first to be cut, training is on trial for its very existence.
Using a courtroom trial as a metaphor, Training on Trial seeks to get to the truth about why training fails and puts the business partnership model to work for real. Readers on both sides of the “courtroom” will learn how to stop viewing training as a cost center, and bridge the gulf between what learning functions deliver and what business units need to execute their strategies.
A thought-provoking read for trainers and business unit leaders alike, Training on Trial provides a new application of the Kirkpatrick Four-’Level Evaluation Model and a multitude of tips and techniques that allow lessons learned to be put into action now.
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Jim Kirkpatrick, PhD is a Senior Consultant for Kirkpatrick Partners.
Jim’s major area of expertise is the Kirkpatrick Business Partnership Model.
Jim consults for Fortune 500 companies around the world including Harley-Davidson, Booz Allen Hamilton, L’Oreal, Clarian, Ingersoll Rand, Honda, the Royal Air Force and GE Healthcare.
Jim is a masterful facilitator and conducts workshops on the Kirkpatrick four Levels, business partnership and his newest topic, Training On Trial. He also delivers keynote presentations around the world.
Since 1995, Jim has developed and managed a career development center, worked on senior strategic planning teams, and consulted with organizations all across the world in topics of evaluation, team building, coaching, and leadership and conducted executive coaching.
Jim has co-written 3 books with his father, Don Kirkpatrick, the creator of the Kirkpatrick Four Levels.
For more information, please visit kirkpatrickpartners.com and linkedin.com/in/kirkpatrickfourlevelevaluation.
Wendy Kirkpatrick is the founder of Kirkpatrick Partners, a company dedicated to helping organizations become more effective through business partnership. She applies her skills as a certified instructional designer and expert presenter and facilitator to lead companies to measurable success.
Kirkpatrick Partners carries on and builds on the work of Don Kirkpatrick, the creator of the Kirkpatrick Four Levels. Don is actively involved in the company as the honorary chairman and is thrilled to have Jim and Wendy, his son and daughter-in-law, carry on his work.
Wendy’s results orientation stems from her career beginnings in retailing; holding positions in merchandising, direct importing, and product development with Venture Stores and ShopKo Stores (regional retail companies). From there she held marketing positions with Springs Industries and Rubbermaid that utilized her ability to organize complex, multifaceted projects and yield rapid results. Most recently Wendy was a Training Manager for Hunter Douglas Window Fashions, managing the curriculum for 1500 sales and customer service representatives across North America.
Wendy and her husband, Jim, have written two books, which introduce the Kirkpatrick Business Partnership ModelSM and the Kirkpatrick Foundational Principles.
Wendy is a national and local American Society of Training and Development (ASTD) member. She is serving on the ASTD 2010 International Conference and Expo ProgramAdvisory Committee. She is active in her local ASTD chapter, and volunteers on the Communications committee. Wendy is also a faculty member for the American ManagementAssociation (AMA). Wendy regularly speaks at events including the ASTD International Conference and Expo and the Training Magazine Learning Expo.
For more about Wendy, visit kirkpatrickpartners.com or linkedin.com/in/wkkirkpatrick.
You’d be hard pressed to find better job perks than those that come with running your own consulting practice. (That is, unless you don’t like the idea of authorizing your own salary increases, making your own hours, and choosing the people for whom you’ll work.) But if you’re going to make your business take off, it helps to have the concrete guidance of someone who’s helped hundreds of thousands make more money in consulting than they ever dreamed.
Written by an accomplished consultant with hundreds of consulting engagements to his credit, How to Make It Big as a Consultant is loaded with detailed guidance on every aspect of maintaining a lucrative consulting practice in any economy.
You’ll find out how to:
* deal with the legal, tax, and insurance issues involved in setting up and running your business
* understand what your clients really need
* create the structure for an assignment (proposals, pricing, contracts, scheduling)
* market your business
* use the Harvard Case Study Method to solve your clients’ problems
* and much more!
Completely updated and revised throughout, the fourth edition of this classic, best-selling guide features new chapters on developing strategies for clients, leading consulting teams, and more. This is a long-trusted handbook that will help you master the fundamentals of the business and become the kind of outstanding consultant your clients will turn to again and again.
Praise for Previous Editions:
“Highly recommended for its expertise and no-nonsense approach.…One of the best business books of the year.” — Library Journal
“One of the best guides is How to Make It Big as a Consultant…focused and detailed advice. Read this book when you’re serious about starting up a consulting career.”
— Joyce Lain Kennedy, Tribune Media Services
“All necessary steps to break into consulting are examined in a straightforward, easy-to-read style. Anyone considering starting a consulting firm can avoid common start-up dilemmas by first consulting this book.” — New Business Opportunities
William A. Cohen, Ph.D.,, is President of the Institute of Leader Arts and an international speaker on management and leadership. As Director of the Small Business Institute for California State University Los Angeles, he built the program into one of the country’s largest, supervising consulting for more than 700 small businesses. He is the author of many books including The New Art of the Leader and A Class with Drucker. He lives in Pasadena, California.
As you already know, training budgets are among the first to be cut when economic times get tough. Whether you’re one of the in-house survivors or a struggling consultant, you can no longer coast on lofty notions about continuous learning and employee development. You need to provide compelling evidence that training delivers bottom-line results.
“We do not have a choice but to defend ourselves,” attests Dr. James D. Kirkpatrick, one of the world’s most respected training and management consultants. In Training on Trial, Kirkpatrick and his co-counsel, Wendy Kayser Kirkpatrick, guide you through every critical step of making a case for the value of training—whether to your CFO or to a potential client. Using a courtroom trial as a metaphor, the Kirkpatricks demonstrate how to refute the charge that training does not make a significant enough impact on business to justify its costs. To help you represent yourself to the jury—that is, whoever has the power to judge your relative value—the authors call on eminent industry expert Dr. Donald Kirkpatrick. Dr. Kirkpatrick’s famous Four Level Evaluation Model has been adapted and applied to provide the foundation for your winning defense.
With Training on Trial in your corner, you’ll go beyond spouting training jargon to demonstrating the tactical and strategic business value of your training programs. While working toward creating irrefutable connections between all types of learning and performance, you’ll come to:
• Build expertise and become genuinely involved in your company’s or client’s business.
• Pledge to work together to positively impact a pressing business need or pivotal business opportunity.
• Ask the jury their expectations and revise your own to be more realistic and mutually satisfying.
• Develop a plan, targeting the key drivers of performance success after training has taken place.
• Execute your initiative and deliver a stellar ROESM (Return on Expectations).
Throughout, you’ll find key action points and business partner tips. To add to the case, the Kirkpatricks spotlight star case studies from their practice, including Georgia-Pacific, Clarian Health, Farm Credit Canada, and the U.S. Department of Defense.
Training on Trial will give you an edge on enhancing the value of the learning & development services you provide—before you’re forced to defend your work.
James D. Kirkpatrick, Ph.D., is president of Kirkpatrick Partners, LLC, partnering with Fortune 500 companies around the world. He is coauthor of Evaluating Training Programs: The Four Levels with his father, industry icon Dr. Donald Kirkpatrick. Wendy Kayser Kirkpatrick is director of Kirkpatrick Partners, LLC. They live in St. Louis, Missouri.
They can be reached at: information@kirkpatrickpartners.com.
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