Foreword by Keith Ferrazzi, author of Never Eat Alone and Who's Got Your BackThe first make-or-break step in persuading anyone to do any thing is getting them to hear you out. Whether the person is a harried colleague, a stressed-out client, or an insecure spouse, things will go from bad to worse if you can't break through emotional barricades. Drawing on his experience as a psychiatrist, business consultant, and coach, and backed by the latest scientific research, author Mark Goulston shares simple but powerful techniques readers can use to really get through to people--whether they're coworkers, friends, strangers, or enemies. Just Listen reveals how to: - Make a powerful and positive first impression - Listen effectively - Make even a total stranger--a potential client, perhaps--feel "felt" - Talk an angry or aggressive person away from an instinctual, unproductive reaction and toward a more rational mindset - Achieve buy-in, the linchpin of all persuasion, negotiation, sales, and more Getting through is a fine art but a critical one. With the help of this groundbreaking book readers will be able to turn the "impossible" and "unreachable" people in their lives into allies, devoted customers, loyal colleagues, and lifetime friends.
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You’ve got a business colleague who’s hostile...a client who’s furious...a staffer who’s deeply cynical—how do you get people to do what you want in tough situations like these? In Just Listen, veteran psychiatrist and business coach Mark Goulston reveals the secret to how to get through to anyone, even when productive communication seems impossible.
“Here's the challenge,” Mark says. “People have their own needs, desires, and agendas. They have secrets they’re hiding from you. And they’re stressed, busy, and often feeling like they’re in over their heads. To cope, they throw up barricades that make it difficult to reach them even when your goals are in sync with their own.”
But the good news is that there are simple strategies that can make you compelling, and break down the walls that keep you from getting through to the people you need to buy into your ideas and goals. Just Listen presents remarkably effective tools and techniques you can use whenever a job, a sale, or a relationship hangs in the balance.
How effective are Mark’s techniques? One of his areas of expertise is training FBI and police hostage negotiators to handle life-or-death situations. “The same tips I teach these professionals for building empathy, deescalating conflict, and gaining buy-in will work in any situation,” Mark says. “Whether you’re a new employee fresh out of school, a salesperson, or a CEO, once you master these skills you can take them wherever you go in your career.” And Mark has proven these strategies in his own 30-year career as a business coach at companies such as GE, IBM, Goldman Sachs, Kodak, Federal Express, Hyatt, and Disney.
With this powerful yet engaging book, you’ll learn how to:
· Get the attention of a total stranger who you need to know—like that potential client you absolutely must land.
· Talk an angry person up from an instinctual (irrational) state to receptivity, and finally to rationality—a skill that can save a job, a marriage, or even a life.
· Use the “Magic Paradox”—a technique the author developed for hostage negotiators—to turn a negative person into an asset.
· Master the critical art of buy-in (the foreplay of negotiation, persuasion, and selling) by moving anyone through the “Persuasion Cycle.”
Barricades between people become barriers to success, progress, and happiness; so getting through is not just a fine art, but a crucial skill. Just Listen gives you the techniques and confidence to approach the unreachable people in your life, and turn frustrating situations into productive outcomes and rewarding relationships.
Mark Goulston, M.D., is a psychiatrist, consultant, business coach, and is the author of Get Out of Your Own Way and Get Out of Your Own Way at Work. He writes a leadership column for Fast Company and the “Solve Anything with Dr. Mark” career advice column for Tribune Media Services. Named one of America’s Top Psychiatrists by the Consumers’ Research Council of America (2009, 2005, 2004), he is frequently quoted or featured in The Wall Street Journal, Harvard Business Review, Fortune, Newsweek and others, and on CNN, NPR, Fox News, and BBC-TV. He lives in Los Angeles.From the Back Cover:
“Right now, there’s someone in your life you need to reach,” writes Mark Goulston, “but you can’t, and it’s driving you crazy. Maybe it’s somebody at work: a subordinate, a team member, a client, your boss. Or maybe it’s somebody at home: a partner, a parent, a defiant teen, an angry ex.”
If only you could get that person into a calm and receptive state of mind, you’d likely be able to work out your differences, whether they surface at the boardroom table or the dinner table. In Just Listen you’ll discover field-tested, powerful techniques for getting people to do what you want them to do. With Just Listen, the power to succeed is yours.
Praise for Just Listen
“I’ve already ordered copies for everyone in Mattel’s senior leadership team and for each of my grown kids.”— Bob Eckert, CEO and Chairman, Mattel
“This book will help you turn the impossible and unreachable people in your life into allies, devoted customers, loyal colleagues, and lifetime friends.” — Keith Ferrazzi, best-selling author of Who’s Got Your Back and Never Eat Alone
“Easy to read, easy to follow, and the results are astounding.” — Marshall Goldsmith, best-selling author of What Got You Here Won’t Get You There and Succession: Are You Ready?
“A groundbreaking work that all leaders, present and future, should read, and more important, practice.” — Warren Bennis, Distinguished Professor of Management, USC, and author of On Becoming a Leader
“Goulston’s book delivers on his promise. Read it and you will discover the secret to getting through to absolutely anyone, and I mean anyone!” — Mark Victor Hansen, co-author of Chicken Soup for the Soul
“Goulston’s insights into human behavior are real gems.” — Steven B. Sample, President, University of Southern California; author of the best-selling book The Contrarian’s Guide to Leadership
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