e-Learning 2.0: Proven Practices and Emerging Technologies to Achieve Real Results - Hardcover

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Anita Rosen is a successful trainer and speaker on Internetrelated topics.

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When executed well, e-learning is a powerful way for organizations to save money while providing the up-to-date training and information that will help employees perform better and more efficiently. Unfortunately, all too often, companies are finding that they re spending a huge amount of money for less return than they had hoped.

Anita Rosen has worked with a number of companies assisting them to inte­grate cur­rent business goals and objectives into a successful Internet strategy. In e-Learning 2.0, she explains what works and what doesn t, offering businesses a best practices guide for making their investment pay off. This book covers the subjects most crucial for your company s well being, such as how to get a bigger bang for your e-learning dollar, how to properly integrate new technologies into your existing initiative, how to evaluate what you are currently doing, and provide leadership and direction for future projects.

Using examples of successful companies like National SemiConductor, Telefonica, and the Texas Department of Transportation, which have made the most of e-learning, Rosen shows companies how to:

Define an e-learning strategy.

Identify the best technologies and processes to effectively implement an e-learning strategy.

Manage large, complicated, or new e-learn­ing initiatives.

Get buy-in from trainers, managers, and learners.

Measure and evaluate training.

Calculate an ROI.

Complete with up-to-date information on the latest technologies, including Web 2.0, this book will help businesses improve their performance without breaking the bank.

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Over the past few years, e-learning has taken the world of adult education by storm. It is now estimated that more than 3 million adults took at least one online course last year, and training managers in the field predict that e-learning will soon account for up to half of the training methods of most organizations. Despite its increasing popularity, professionals in the training-and-development field are still trying to figure out how to make e-learning really work. The one thing most companies do know is that they ve spent a lot of money on it, but they re not getting what they expected from their investment. How can you ensure that you and your people are getting the most out of this potentially valuable tool? Just throwing the newest or easiest technology at the issue does not effectively train people or provide good return on investment.What businesses really need is a best-practices guide that tells them what is working and how to make sure the money invested pays.

As a consultant, Anita Rosen has worked with many companies, assisting them to integrate current business goals and objectives into a successful Internet strategy. In e-Learning 2.0, she discusses the current state of e-learning, and identifies what is productive and what s not. She reveals sound e-learning principles brought to life through examples and illuminating real-world case studies, highlighting how trainers can move from classroom to web delivery. Here, Rosen focuses on what you really want to know, like the hottest trends in the marketplace, what other companies are doing, and how are they doing it successfully. This book provides a compact, easy-to-digest discussion of the successes (and failures) in the field, and also explains the most recent developments in technology. e-Learning 2.0 provides invaluable advice on how to:

Better communicate with management.

Present your initiative to get funding and approval.

Evaluate new and emerging technologies to see if they will power your initiative.

Evaluate current courses to see if they are effective.

Add new technologies to provide better learning.

Understand what vendors are talking about so that you make the best tech­nol­o­gy decision.

Better integrate training needs with business direction.

Evaluate training initiatives.

Complete with the latest trends in Web 2.0 and the latest information on graphics and multi-media, as well as various types of e-learning, this is the one book that will help you develop a clearer vision, more focused goals, and a better way to measure your learning objectives.

Anita Rosen is a successful trainer, author, and speaker. She has appeared as a guest speaker on many business radio programs, and has been a keynote speaker for a number of conferences. Rosen brings more than20 years of management experience in high-tech marketing, project management, and sales. Currently, she is President of ReadyGo, Inc. She lives in Mountain View, California.