Managing Brand You: Seven Steps to Creating Your Most Successful Self: 7 Steps to Creating Your Most Successful Self - Hardcover

Wilson, Jerry S.; Blumentahl, Ira

 
9780814410684: Managing Brand You: Seven Steps to Creating Your Most Successful Self: 7 Steps to Creating Your Most Successful Self
Hardcover
ISBN 10: 0814410685 ISBN 13: 9780814410684
Verlag: Amacom, 2008

Inhaltsangabe

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.

Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Amacom
Erscheinungsdatum
2008
Sprache
Englisch
ISBN 10 
0814410685
ISBN 13 
9780814410684
Einband
Gebundene Ausgabe
Anzahl der Seiten
236
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9780814437759: Managing Brand You: 7 Steps to Creating Your Most Successful Self

Vorgestellte Ausgabe

ISBN 10:  0814437753 ISBN 13:  9780814437759
Verlag: AMACOM, 2008
Softcover