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The Qualcomm Equation: How A Fledgling Telecom Company Forged A New Path To Big Profits And Market Dominance - Hardcover

Mock, Dave

 
9780814408186: The Qualcomm Equation: How A Fledgling Telecom Company Forged A New Path To Big Profits And Market Dominance

Inhaltsangabe

How did a small, unknown company like Qualcomm manage to storm the wireless industry and grow into a multibillion dollar powerhouse in less than a decade? The Qualcomm Equation provides an in-depth look at Qualcomm's business model, as well as chronicling the exciting early history of the company. Readers will gain insight into the methods Qualcomm used to license a growing list of patents for profit, and learn from the key business strategies that enabled Qualcomm to leapfrog the competition.

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Über die Autorin bzw. den Autor

Dave Mock is a practicing engineer and consultant to the telecommunications industry, and has written extensively for online and print publications, including The Feature, Unstrung, and The Motley Fool. He is also the author of Tapping Into Wireless. Mr. Mock lives in Placentia, California.

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