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Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market - Hardcover

Johnson, Lisa; Learned, Andrea

 
9780814408155: Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Crucial Market

Inhaltsangabe

A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.

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Über die Autorin bzw. den Autor

Lisa Johnson (Eugene, OR) and Andrea Learned (Burlington, VT) are cofounders of ReachWomen, a firm specializing in and advising clients on the behavior of women as consumers.

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