A guide to marketing to women explains women's buying decisions, helping marketers to see their brands from the perspectives and experiences of women and allowing businesses to develop their products, services, and marketing strategies to capitalize on this market.
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Lisa Johnson (Eugene, OR) and Andrea Learned (Burlington, VT) are cofounders of ReachWomen, a firm specializing in and advising clients on the behavior of women as consumers.
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Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Hardback. Zustand: Good. Helping marketers see their brands through a woman's eyes, this work assists them develop products, services and marketing strategies that resonate with female buyers. It reveals how generational history, culture, and daily realities influence a woman's buying and how the manner in which women buy is more critical than what's being sold. Artikel-Nr. 00095934587
Anzahl: 3 verfügbar
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Hardback. Zustand: Very Good. Helping marketers see their brands through a woman's eyes, this work assists them develop products, services and marketing strategies that resonate with female buyers. It reveals how generational history, culture, and daily realities influence a woman's buying and how the manner in which women buy is more critical than what's being sold. Artikel-Nr. 00104039853
Anzahl: 1 verfügbar
Anbieter: BooksRun, Philadelphia, PA, USA
Hardcover. Zustand: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Artikel-Nr. 081440815X-11-1-29
Anzahl: 1 verfügbar
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G081440815XI4N00
Anzahl: 1 verfügbar
Anbieter: Better World Books: West, Reno, NV, USA
Zustand: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Artikel-Nr. GRP73093185
Anzahl: 1 verfügbar
Anbieter: medimops, Berlin, Deutschland
Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Artikel-Nr. M0081440815X-V
Anzahl: 2 verfügbar
Anbieter: Trinders' Fine Tools, Clare, Sudbury, Vereinigtes Königreich
Hardcover. Zustand: Fine. Zustand des Schutzumschlags: Very Good. x, 230 pages. Artikel-Nr. 006711
Anzahl: 1 verfügbar
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Zustand: Used. pp. x + 230. Artikel-Nr. 7935631
Anzahl: 1 verfügbar
Anbieter: Emile Kerssemakers ILAB, Heerlen, Niederlande
Hardcover, with dust jacket. 230 pages. Text in English. As new. Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services and marketing strategies that truly resonate with female buyers Don't Think Pink reveals: How generational history, culture, life stages, and daily realities influence a woman's buying mind How the manner in which women buy is more critical than what's being sold How listening to women earlier and more often leads to more powerful strategies How to best use the Internet and other technology both in market research and during the buying process How to map the way to a bigger slice of the awesome purchasing power of women 777g. Artikel-Nr. 87333
Anzahl: 1 verfügbar
Anbieter: Biblios, Frankfurt am main, HESSE, Deutschland
Zustand: Used. pp. x + 230. Artikel-Nr. 18960858
Anzahl: 1 verfügbar