The Oracle of Oracle: The Story of Volatile Ceo Larry Ellison and the Strategies Behind His Company's Phenomenal Success - Hardcover

Stone, Florence M.

 
9780814406397: The Oracle of Oracle: The Story of Volatile Ceo Larry Ellison and the Strategies Behind His Company's Phenomenal Success
Hardcover
ISBN 10: 0814406394 ISBN 13: 9780814406397
Verlag: Amacom, 2002

Inhaltsangabe

A study of Larry Ellison and the business strategies behind his software's remarkable success. This book goes behind the scenes of the multi-million dollar company to uncover the breakthrough ideas and winning strategies that propelled Oracle's growth and success. Discover the history of Oracle since its relational database hit the market in 1977. The author identifies and explains strategies such as: forge ahead and fix weaknesses - lessons from when Oracle derailed in the early 1990s; grow the Oracle way - make new products, don't acquire new companies; crush the competition - other must fail; and sales today make markets tomorrow - tap into the sales force to develop products, promote a vision and beat the competition.

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Über die Autorin bzw. den Autor

Florence Stone (New York, NY) is the author of nine books, including Coaching, Counseling, & Mentoring, The High-Value Manager, and (under the pen name Rebecca Saunders)Business the Amazon.com Way and Business the Dell Way.

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Verlag
Amacom
Erscheinungsdatum
2002
Sprache
Englisch
ISBN 10 
0814406394
ISBN 13 
9780814406397
Einband
Gebundene Ausgabe
Anzahl der Seiten
226
Kontakt zum Hersteller
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Verantwortliche Person
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