Selling Through Independent Reps - Hardcover

Novick, Harold J.

 
9780814405222: Selling Through Independent Reps

Inhaltsangabe

This guide uncovers tips and strategies for developing a successful independent sales force to increase sales and profits. It includes new information on how changing relationships between customers and suppliers affect sales channels. It gives guidelines on how to: decide if an independent rep force is the right choice;find, hire and support a highly provocative rep group; integrate reps into a total market segmentation strategy; and manage reps without controlling them.

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Über die Autorinnen und Autoren

Harold J. Novick (Pittstown, NJ) is president of Novick & Associates, a general management and industrial consulting firm that helps companies increase sales and profits by using independent reps and distributors. His clients include DuPont, Hewlett-Packard, Mitsubishi, and Unisys. He is the author of the two previous editions of this book.



Harold J. Novick is president of Novick & Associates, Inc.

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