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The Customer Is Ceo: How to Measure What Your Customers Want-And Make Sure They Get It - Hardcover

Massnick, Forler

 
9780814403464: The Customer Is Ceo: How to Measure What Your Customers Want-And Make Sure They Get It

Inhaltsangabe

A lively and important look at why companies must understand a critical fact for corporate success: the customer is your leader. The customer's needs and wants must literally lead your company in everything it does. The book also shows how to make this kind of customer focus a strategic activity - not just a function of the customer service or quality departments.

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