Building Your Company's Good Name: How to Create and Protect the Reputation Your Organization Wants and Deserves - Hardcover

Young, Davis

 
9780814403082: Building Your Company's Good Name: How to Create and Protect the Reputation Your Organization Wants and Deserves

Inhaltsangabe

A hands-on survival guide to navigating the dangers of reputation management. It equips managers and executives with a practical action plan for provocatively creating and protecting reputation. It also shows how to implement a 10-step communications programme and develop high impact messages.

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Über die Autorin bzw. den Autor

Davis Young is president of the prestigious public relations firm of Edward Howard & Co.

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