Communication in Poultry Grower Relations: A Blueprint to Success - Hardcover

Über die Autorin bzw. den Autor

Larry Cole, PHD, University of Oklahoma, is nationally recognized for his work in grower relations. He designed and provided a series of seminars on grower relations for the U.S. Poultry & Egg Association. He founded Cole Poultry Training Consultants and is the author of Frustration Is Your Organization’s Best Friend and over thirty articles on related topics.

Von der hinteren Coverseite

Communication in Poultry Grower Relations addresses the growing outside pressures from increasing government regulation, environmental concerns, and burgeoning public interest in animal-rights issues that agriculture is currently facing. Also addressed are the growing pressures from within – deteriorating working relationships between integrators (or companies) and growers. This erosion of trust has been caused by a combination of factors, including economic conditions and conflicting values, fears, and goals. This book finds a practical antidote to the strained alliance between two partners who share common concerns and goals. Concepts and issues in this text include:

• 
  
• U.S. history of the poultry industry
• 
  
• Inverting the organizational pyramid to produce teamwork and excellent grower-company relationships
• 
  
• Vision statements that exemplify different approaches
  Establishing trust among growers and employees in live production, live haul, the hatchery, and the feed mill
• 
  
• Department-specific training for employees
• 
  
• Delegating authority to make decisions
• 
  
• The WOW! Factor to add value when a major disruption occurs
• 
  
• Overcoming resistance to change
• 
  
• Grower relations surveys

Aus dem Klappentext

Communication in Poultry Grower Relations addresses the growing outside pressures from increasing government regulation, environmental concerns, and burgeoning public interest in animal-rights issues that agriculture is currently facing. Also addressed are the growing pressures from within – deteriorating working relationships between integrators (or companies) and growers. This erosion of trust has been caused by a combination of factors, including economic conditions and conflicting values, fears, and goals. This book finds a practical antidote to the strained alliance between two partners who share common concerns and goals. Concepts and issues in this text include:

• 
  
• U.S. history of the poultry industry
• 
  
• Inverting the organizational pyramid to produce teamwork and excellent grower-company relationships
• 
  
• Vision statements that exemplify different approaches
  Establishing trust among growers and employees in live production, live haul, the hatchery, and the feed mill
• 
  
• Department-specific training for employees
• 
  
• Delegating authority to make decisions
• 
  
• The WOW! Factor to add value when a major disruption occurs
• 
  
• Overcoming resistance to change
• 
  
• Grower relations surveys