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Inhaltsangabe
This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene. The contributors to this volume take us around the world - from Nigeria to Singapore to Spain - to give reports on how media, political and economic issues intersect in various ways in different countries. Their essays, combined with a full account of domestic media economics, provide a comprehensive sense of the macro- and microeconomic realities of the media around the globe.
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Reseña del editor
This text studies the increasing international marketplace for media companies, exploring the mergers and acquisitions, the impact of technology, and the implications of changing regulatory policies and a growing world economy that are the most salient features of this scene. The contributors to this volume take us around the world - from Nigeria to Singapore to Spain - to give reports on how media, political and economic issues intersect in various ways in different countries. Their essays, combined with a full account of domestic media economics, provide a comprehensive sense of the macro- and microeconomic realities of the media around the globe.
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Suchergebnisse für Global Media Economics
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Global Media Economics : Commercialization, Concentration and Integration of World Media Markets
Verlag:
Wiley & Sons, Incorporated, John, 1998
ISBN 10: 081382690X
ISBN 13: 9780813826905
Gebraucht
Hardcover
Erstausgabe
Anbieter: Better World Books Ltd, Dunfermline, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. 1st. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Artikel-Nr. 6479323-20
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