Editor in Chief: Practical Management Guide for Magazine Editors - Softcover

Patterson, Benton Rain; Patterson, Coleman E.P.

 
9780813810843: Editor in Chief: Practical Management Guide for Magazine Editors

Inhaltsangabe

Describing how magazines work from top to bottom, this text gives an account of what editorial staff do, the editorial process, content, planning, display, illustrations, titles, blurbs, and captions. In addition it covers the steps of the production process, legalities, and ethics.

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