Advertising And Societies: Global Issues - Softcover

Reseña del editor

As American businesses expand globally, and as companies become more international in their outlook, practitioners and future practitioners in the field of advertising need to expand their horizons. The purpose of "Advertising and Societies" is to provide students and instructors with this global perspective, and to outline some of the ethical and social ramifications of advertising in global societies. The authors use supportive data and examples from around the world, not merely from the US, and they also show how the same issues that confront US practitioners today are issues that have relevance to a wider global community. As American businesses expand globally, and as companies become more international in their outlook, practitioners and future practitioners in the field of advertising need to expand their horizons. This work introduces students to the social, political, cultural, and regulatory issues surrounding the practice of advertising in a worldwide context. The authors use supportive data and examples from around the world, not merely from the US. The authors also show how the same issues that confront US practitioners today are issues that have relevance to a wider global community. Chapters cover advertising and globalization, advertising's social, political, and cultural aspects, commercialization of societies, advertising regulation, gender representation, multiculturalism and multiracialism, children and advertising, and the promotion of controversial products. Overall, the text provides students, scholars, and practitioners with a comprehensive view of the literature on advertising and society, and the authors use practical examples from international media to document how global advertising and global consumers operate.